The Best SEO & Marketing Tools List and In-depth Guide - 2014

This is a curated list of SEO and Marketing tools used by top professionals. You will find in-depth reviews of the top tools along with detailed step-by-step tutortials.

    Beginner's Guides


  1. Beginner's Guide to SEO
    A fairly detailed starters guide to SEO by Moz, I personally recommend this to any one starting out as an SEO consultant
  2. Google's SEO Guide
    An official Google guide on search engine optimization
  3. Plato Web Design SEO Guide
    A very basic guide on SEO, it does not come any simpler than this
  4. How Search works
    This detailed look in to how search engines work, is something all SEO consultants should look at
  5. The Anatomy of a Perfect Web Page
    This article from HitReach goes in to detail on what makes up a great web page
  6. How Google Crawls a Web Page
    Google talks about how they discover and crawl new pages
  7. Webmaster Guidelines
    Best practices to help Google find, crawl, and index your site
  8. Beginner's Guide to Link Building
    Whether you're brand new to link building or have been doing it for a while, you'll find something useful in this guide
  9. Advance Guide To SEO
    The detailed guide by QuickSprout goes in to some of the basic and advance SEO techniques
  10. Periodic Table Ranking Factors
    An attempt in to demystifying the various ranking factors the Search engies use to rank webpages in SERP by SearchEngineLand
  11. Internet Marketing Glossary
    Confused by all the internet marketing jargons? Keep this list handy
  12. Google Quality Rating Guideline v5.0
    This leaked document is used by Google employees to manually review a website's quality. This version (5.0) was last updated on 31st March 2014
  13. Microsoft Excel for SEOs
    Fear Excel no more, take this tutorial on using Excel for SEO
  14. The Short Cutts
    The short and sweet version of the answers to Matt Cutts’ videos. If you quickly want an answer to something Matt Cutts has said then this is the best way to get it.
  15. Marketing

  16. Beginner’s Guide to CRO
    The Beginner’s Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more of your website visitors into customers
  17. IFTTT Recipes for Marketers
    Learn how to use IFTTT to scale and automate some of your marketing tasks

    Site Audit

  1. WooRankPaidReviewTutorial
    WooRank is a popular Website Audit Tool. Run a free Review. Then create an Advanced Review to track and optimize your website
  2. SEO Site Checkup
    Quick snapshot of various SEO factors from your site
  3. Marketing Grader
    Marketing Grader by HubSpot is a free tool that measures & analyzes all of your marketing efforts & gives actionable advice on how to improve
  4. SimilarWeb
    SimilarWeb is an Advanced Competitive Intelligence Tool to see any website's traffic sources & uncover their online marketing strategies
  5. Moz On-Page GraderPaid
    Get instant insight into things that impact your on-page SEO
  6. Browseo
    Allows you to view any web page from a Search Engine spider's point of view
  7. SiteAlerts
    Instant insights on any website
  8. Feed The Bot
    Explains each Google webmaster guideline in detail using articles and tools that just about anyone can understand
  9. Silktide Nibbler
    Free tool for testing how good your website is, and what you can do to improve it. Check accessibility, SEO, social media, compliance and more
  10. SEO Crawler
    A free, fast & flexible SEO website crawler to help identify technical or architectural SEO issues
  11. DeepCrawlPaid
    Enterprise level website crawler that can analyse your website architecture to understand and monitor technical issues to improve SEO performance
  12. Screaming Frog SEO Spider
    The Screaming Frog SEO Spider crawls websites’ links, images, CSS, script and apps from an SEO perspective
  13. ScrapeBoxPaid
    ScrapeBox the Ultimate Link Harvester, there are a lot of features built in to this little app that makes an SEO's life a little bit easier
  14. Xenu’s Link Sleuth
    While the landing page might look like it's a broken page from the 90s, this tool can be quite the lifesaver when you want to do a site audit
  15. NerdyData
    NerdyData is a new type of search engine that lets you do complex research on the web, using source code
  16. Kimono
    kimono can turn websites into structured APIs with a few simple click, its great for scraping data from webpages
  17. Website Penalty Indicator
    Using SEMRush's organic data this tools will show you a graph of your traffic with reference to panda and penguin updates. Easy way to check if a website has been hit with an algo update

    Webmaster Tools

  1. Google Webmaster Tools
    Google's WMT gives you various stats and info about your website's health and performance
  2. Bing Webmaster Tools
    This WMT comes from Bing
  3. Yandex Webmaster Tools
    Yandex WMT is a service that provides you with information about the indexing of your websites.


  1. MailChimp
    MailChimp is a great way to design, send, and share email newsletters
  2. LitmusPaid
    Litmus tests and tracks your email campaigns, so you can always put your best design forward
  3. AWeberPaid
    Email marketing and autoresponder software
  4. Mailinator
    Use and throw emails
  5. Boomerang
    For the gmail power users who likes to schedule emails to be sent later or set up email reminders



  1. Google Analytics
    Google Analytics gives you detailed statistics about your website's traffic and traffic sources
  2. Google Analytics Configuration Tool
    Easily setup and configure Google Universal Analytics for your advanced tracking needs
  3. Piwik
    Piwik is an open source web analytics platform that gives you valuable insights into your website’s visitors
  4. StatCounter
    Offers basic anaytics data for free as long as you less than 250,000 pageloads a month
  5. WebtrendsPaid
    Enterpise level analytics package
  6. KISSmetricsPaid
    KISSmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.
  7. Clicky
    Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.
  8. Crazy Egg
    Crazy Egg offers you heat map and scroll map reports so that you can get an understanding of how your visitors engage with your website
  9. Heap Analytics
    Heap is web and mobile analytics that automatically captures everything. You can analyze data instantly and retroactively
  10. offers an easy way for developers to integrate the APIs from multiple analytics providers into their own applications
  11. Social Media

  12. BuzzSumo
    Analyze what content performs best for any topic or competitor
  13. Social Crawlytics
    Identify the influencers and your competitor's most shared content and find out who shared their content.
  14. Topsy
    Topsy Social Media Analytics allow you to search by time & place, set alerts, and analyze sentiment for every tweet ever made
  15. Followerwonk
    Followerwonk is a Twitter analytics tool by Moz that lets you search and analyze twittertrends and influencers
  16. Shared Count
    Track URL shares, likes, tweets, and etc
  17. ShareTally
    Share Tally is a free tool that gives you social sharing data from tons of different social networks
  18. Google Ripple
    Ripples is a data visualisation graph built-in to Google+, you can visually see lot of intresting stats about a URL



  1. Keyword Tool
    Gives you keyword suggestion based on Google auto suggest
  2. Google Keyword PlannerPaid
    Is a part of Google Adwords and gives you a lot of keyword data like search volume, difficulty score, etc
  3. Google Trends
    Let you see keywords that are trending, and you can also see the performance of keywords over time
  4. Wordstream
    Offers a bunch of different tools like Keyword Niche Finder, Keyword Grouper and more
  5. SERP Keyword Tool
    Get keyword ideas from Google Suggest, Bing Suggest, YouTube & Yahoo along with estimated keyword volumes and cost per click data
  6. WordTrackerPaid
    An easy way to look at high performing keywords in your niche
  7. SEMRushPaid
    Get detailed keyword data on your competitor's organic and PPC campaigns
  8. Moz Keyword DifficultyPaid
    Find out how difficult it is to rank for specific keywords based on the top 10 competitor sites that currently rank for them
  9. Keyword Eye
    Keyword Eye is a suite of visual keyword, content and competitor research tools to help with your PPC and SEO campaigns



  1. Moz
    The Moz inbound marketing blog provides tips, tricks and advice for search, social and content marketing
  2. Search Engine Land
    Search Engine Land is the go to place for all information about search engine marketing and optimization
  3. SEO by the Sea
    SEO by the Sea explores search engine patents and white papers
  4. Search Engine Watch
    SEW covers all marketing topics like SEM, SEO, PPC & Social Media and much more
  5. Search Engine Roundtable
    Search Engine Roundtable reports on the most interesting threads taking place at the various SEM forums
  6. Marketing

  7. Copyblogger
    Content marketing tools and training for online marketers and copywriters
  8. BufferApp Blog
    These guys publish a lot of marketing related content, with a strong focus on social media


    Press Mention

  1. HARO
    Help A Reporter connects news sources with journalists looking for their expertise
  2. ResponseSourcePaid
    ResponseSource gives journalists fast access to reliable sources of information, providing regular leads to PRs and organisations that want media coverage
  3. Muck RackPaid
    Muck Rack is where journalists and sources connect. Find, follow and send spam-free pitches to journalists you need to know
  4. Twitter : #PRRequest
    A twitter hashtag used by journalists
  5. Twitter : #JournoRequest
    Another twitter hashtag used by journalists
  6. Press Release

  7. PRLog
    Free press release distribution service for all businesses
  8. PR
    Distribute press releases to reach journalists, attract new customers and gain visibility online
  9. PR-Inside is a website for the free submission of public relations distribution, news, and press releases
  10. i-Newswire
    Press release distribution improves online visibility and helps you connect with target audiences around the world
  11. OnlinePRNews
    SEO Press Release Distribution Site for SEO and Social Media
  12. PRNewswirePaid
    PR Newswire’s news distribution, targeting, monitoring and marketing solutions help you connect and engage with target audiences across the globe
  13. PRWebPaid
    Press release distribution helps you create buzz, increase online visibility, and drive website traffic
  14. BusinessWirePaid
    A well known press release distribution firm
  15. MarketWirePaid
    Marketwired is a social communications leader offering best-in-class news distribution and reporting and state-of-the-art social media monitoring and analytics.



  1. SMX Advanced
    SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers.
  2. MozCon
    Expand your knowledge with three days of forward-thinking sessions and networking with the brightest minds in the industry
  3. BlackHatWorld Conference
    A 3 day event that looks at SEO and Internet Marketing form a perspective that you won't get anywhere else
  4. SEO Meetup
    You could probably find an SEO meetup in a city near you, it's great for meeting fellow SEO consultants in your area
  5. SearchLove Conference
    Distilled's SearchLove and LinkLove Conferences deliver advanced actionable SEO training from industry leaders
  6. Inbound
    Inbound conference is focused on inbound marketing, that encompasses everything from SEO to social media.
  7. Marketing

  8. Pubcon
    Pubcon is a premier new media and optimization conference
  9. SES Conference
    SES Conference & Expo offers something for online, print and in-person marketers
  10. Reel Video Summit
    The Reel Video Marketing Summit is a conference for brands, digital marketers and content creators who are serious about online video.
  11. Content Marketing World
    Learn and network with the best and the brightest in the content marketing industry.
  12. South by Southwest Interactive
    South by Southwest is a major annual event in Austin, Texas that’s divided into three sections: music, film, and interactive. You can expect to see some of the biggest names in the industry in here

    Chrome Plugins


  1. MozBar
    Moz’s SEO Toolbar for Chrome
  2. Check My Links
    Crawls through your webpage and looks for broken links
  3. Redirect Path
    Stay on top of rediects and HTTP Header response
  4. Check My Links
    Finds all the broken links on any given page
  5. Appspector
    A great extention to figure out the technologies powering a website
  6. Marketing

  7. Rapportive
    Rapportive shows you everything about your contacts right inside your inbox, it's a must have if you often outreach via gmail
  8. Scraper
    Helps you scrape data from a webpage


  1. Amazon Web ServicesPaid
    Amazon Web Services offers various hosting options
  2. GitHub Pages
    Free, reliable hosting for simple sites
  3. WPEnginePaid
    These folks offer Premium Managed WordPress hosting, I use them and they are pretty good
  4. Media TemplePaid
    Media Temple is a website hosting and cloud services provider, which focuses on web designers and developers
  5. RackspacePaid
    A well known enterprising hosting provider
  6. 000webhost
    These folks offers capped free hosting

    Ads & Promotions

  1. Google AdSense
  2. Google AdWords
  3. BuySellAds
  4. Facebook Ads
  5. Twitter Ads
  6. StumbleUpon Paid Discovery
  7. Reddit Advertising
  8. Outbrain
  9. Zemanta
    Zemanta recommends your content to diverse networks of engaged communities through content and inline text ads

    SERP Fluctuations

  1. Mozcast
    Moz tool that shows the turbulence in the Google algorithm
  2. SERPMetrics Flux
    SERPmetrics flux reports show search engine volatility over the last day & month. High flux means a high level of change in the SERPs.
  3. SERPs Volatility Index
    Instantly spot days of high Google & Yahoo index volatility
  4. Algoroo
    Algoroo tracks Google algorithm changes by observing turbulence in rankings of thousands of keywords

    A/B Testing

  1. OptimizelyPaid
    Allows you to perform A/B Testing, Split Testing and Multivariate Testing
  2. Visual Website OptimizerPaid
    AB testing software for marketers with built-in heatmaps.

    SEO Toolkit

  1. Raven ToolsPaid
    Manage and report all your Internet marketing with one software app. Raven features 30+ online tools for efficient management & comprehensive reporting.
  2. HubSpotPaid
    HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.
  3. SEO PowerSuitePaid
    Get all SEO tools in one pack from keyword ranker to site audits
  4. Advanced Web RankingPaid
    Complete SEO Software by Advanced Web Ranking. All-in-one SEO solution for website owners and marketing agencies. Available on desktop and web-based platforms.
  5. Link Research ToolPaid
    Link Research Tools offers a bunch of SEO tools for SEO professionals
  6. SearchmetricsPaid
    Searchmetrics provides an international enterprise SEO platform for search analytics and data in SEO, social media, content marketing
  7. BrightedgePaid
    BrightEdge is an Enterprise SEO platform that harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social networks

    Rank Tracking

  1. RankTrackrPaid
    Get the best rank tracking tool for your search engine rankings. Track Google and Youtube results with 100% accuracy
  2. Authority LabsPaid
    Track website rankings in Google, Yahoo!, and Bing daily.
  3. Moz Rank TrackerPaid
    Rank Tracker from Moz
  4. SERPs Rank TrackingPaid
    Rank Tracker from SERPs
  5. SERP BookPaid
    SerpBook offers whitelabel rank tracking services

    Track Mention

  1. Mention
    Media monitoring made easy, create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks
  2. TalkwalkerPaid
    Talkwalker is a search & analytics engines for Social Media that offer social media monitoring for your keywords
  3. Google Alerts
    Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries
  4. Moz Fresh Web ExplorerPaid
    Analyze mentions of your brand, your competitors, and industry topics
  5. ElokenzPaid
    Elokenz uses google authorship markup to discover your articles which have been shared most often on social networks

    Page Speed

  1. Google PageSpeed
    PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster
  2. Pingdom
    Can be used to analyze the load speed of your website
  3. GTmetrix
    GTmetrix analyzes your page's speed performance using Page Speed and YSlow and offers actionable recommendations on how to fix them
  4. Web Page Test
    Run a free website speed test from around the globe using real browsers at consumer connection speeds with detailed optimization recommendations
  5. Load Impact
    Load test your website, web app, mobile app or API instantly with up to 1.2 million concurrent users

    Local SEO

  1. Moz LocalPaid
    Moz Local ensures your business listings are correct, consistent, and visible across the web
  2. Organization Schema Generator
    Allows you to mark up the contact information on your site for your business or organization
  3. Local SEO Checklist
    A handy checklist to help you optimize your Local SEO campaigns better
  4. Synup
    Add your business on Synup to see how you appear on listing and review sites
  5. WhitesparkPaid
    Tools for citation analysis, citation building, citation monitoring, local rank tracking, review management, link building, and conversion tracking
  6. BrightLocalPaid
    BrightLocal offer local SEO tools and local search engine marketing services for local businesses


  1. is an online tool for reducing the size of your images whilst maintaining the quality with almost no difference before and after compression
    Optimize your images with blazing speed using powerful API and online web interface
  3. Fotor
    Online photo editing made simple features include photo collage, effects, online filters, frames and more
  4. Canva
    Canva makes design simple for everyone. From blog graphics, presentations, to Facebook covers you can do so much in Canva
  5. Placeit
    Placeit is a tool that will take a screenshot or URL and place it within a tablet or mobile device, creating beautiful mockup for your maketing needs


  1. BuzzStreamPaid
    CRM for link builders, amongst other things
  2. VisualPing
    Visual Website Monitoring, get notified on visual changes of a website or website area
  3. Page2RSS
    Check any web page for updates and delivers them to you via RSS
  4. Copyscape
    Check for copies of your page on the web
  5. Plagium
    Another Plagiarism Tracker
  6. Outdated Content Finder
    This tool will help you find content that needs to be updated on the web. Designed to help your outreach efforts.
  7. SEO Tools for Excel
    SeoTools is an Excel add-in that adds a bunch of useful functions for working with SEO and other web metrics directly in Excel
  8. Rich Snippets Testing Tool
    This tool allows you to check if the schema markup on a page is in the right format
  9. Trello
    Trello is a collaboration tool that organizes your projects into boards
  10. LastPass
    LastPass is a secure way to manage your passwords, so you dont have to remember more than one complex password
  11. Cached Pages
    CachedPages fetches the cached page of any URL from several sources
  12. Built With
    Find out what technologies and scripts are powering the website
  13. Sucuri SiteCheck
    Sucuri SiteCheck scanner will check the website for known malware, blacklisting status, website errors, and out-of-date software
  14. Marketing

  15. Portent Content Idea Generator
    Enter a subject and the web app will throw out some rather intresting tile ideas your way
  16. Faq Fox
    Find questions your target demographic is talking about online
  17. Google Public Data
    Great resource to gather data
  18. Web Technology Usage
    Web and Internet Technology Usage Statistics from Built With
  19. Worldometers
    Live world statistics on population, government and economics, society and media, environment, food, water, energy, health and more
  20. Slideshare
    This is a great platform to share you powerpoint slides
  21. Social

  22. If This Then That
    Gives you the power to do a bunch of things based on various triggers
  23. Buffer
    Buffer makes it super easy to share any page you're reading via Twitter, Facebook and G+
  24. Postcron
    Postcron offers you an easy way to schedule posts on Facebook,Twitter and Google+
  25. Rafflecopter
    Rafflecopter allows you to create and launch effective giveaway promotions & sweepstakes across your website, blog, and Facebook page
  26. HeyoPaid
    Heyo helps you easily create Facebook contests, sweepstakes & mobile-optimized landing pages to help you get more fans, leads and sales


  1. InBound
    One of the best marketing community for Inbound Marketers
  2. Reddit - BigSEO
    Subreddit for SEO related news and discussion
  3. Reddit - WebMarketing
    Subreddit for all online marketing related news and discussion
  4. Reddit - Marketing subreddits
  5. GrowthHackers
    A reddit style community for growth hackers and marketers
  6. Moz Q&A
    The place where the Moz community hangs out and answers various SEO related questions
  7. WebmasterWorld
    One of the biggest webmaster forums around
  8. Black Hat World
    BlackHatWorld is a fully moderated SEO Forum dedicated to all types of Internet Marketing techniques including blackhat ones
  9. Warrior Forum
    An Internet Marketing Forum & Marketplace
  10. G+ - Technical SEO
    Technical SEO is a G+ community to discuss the technical issues around SEO
  11. G+ - SEO Questions
    Get answers to your SEO questions from various SEO experts